Your website is one of your most important business assets.
Unfortunately, many business owners severely underestimate how much money they are losing by neglecting their website.
Consider these statistics:
- 90% of purchasing decisions now begin with a search online.
- 57% of customers who decide to buy from you made the decision to do so while visiting your website.
Customers ruthlessly judge your business by the “look and feel” of your website. (And where you rank on Google, of course.)
Is this fair? The quality of your website is merely a reflection of the competence of the web developer you hire — and has little to do with your competence or customer satisfcation.
But that’s simply not how your prospects see it.
So, if the primary goal of your website is to generate revenue (which it should be for any business), be cautiously discerning about who you select to build and maintain it.
That said, how do you know if it is time for a new website?
Here are the most common warning signs:
- Your leads and sales have declined
- It’s not mobile friendly (roughly half of your customers are probably viewing your website from a mobile device … how does it appear?)
- The website just doesn’t look good or represent your brand. Are you embarassed to show people or link to it?
- You are nowhere to be found on Google (or hiding out of plain site).
- Your competitors are outpacing you in just about every way.
- You are burning money on paid ads that are not generating a reasonable ROI.
- You would like to make updates to the website (add some content, videos, move some things around) but it’s just too difficult or expensive to do so.
- Visitors are receiving a warning about your site security.
- You are not happy with your current web service provider and would like to find someone more “focused” to take charge of your online presence.
Before investing any money in SEO or a paid traffic campaign, make sure your website is strong enough to convert. Otherwise, you are simply not going to get a good ROI for your advertising dollars.
A final word of advice on this – don’t hire anyone to do your SEO or Google Ads who doesn’t first evaluate your website’s ability to convert. If you do, chances are, you are not going to be happy with the results.
If it’s time for a new website, make sure it gets done right the first time. Your business depends on it!