Small Business Website Design and Development

The Foundation of Every Powerful SEO and Google Ads Campaign is a High-Converting Website

What Do You Need Your Business Website to Achieve For You?

Is your website a sales machine yet? 

If your #1 goal for your website is to bring you more customers, it’s a good thing you found us!

Riptide SEO is a small, elite team of the best talent in the industry, all in one place. Our main focus is being brilliant on the aspects of digital marketing that make the biggest impact for small businesses.

With over two decades of web development and marketing experience, we are uniquely able to merge the science of traffic with the art of conversion in every website we build.

Our websites come standard with all the essential built-ins that you would normally have to assemble a task force of individual specialists to do.

Our seamless, digital marketing “one-stop-shop” concept saves you time and money — and spares you the waste of needless redundancy — so you can get better results (more customers!) faster and with far greater peace of mind.

Warning: If You Are Thinking About SEO, a PPC Campaign, or ANY Form of Paid Advertising...

You MUST start with getting your website right first.

There is no point in sending new traffic to your website if it’s not converting properly.

Most Small Businesses are working with limited marketing budgets and can’t afford to waste money on campaigns that barely break even (or lose money).

And yet, countless Small Businesses continue burning money on expensive campaigns with poor results.

Already have a website and want to improve your conversions? Ask us about a doing a website audit. We’ll show you how to make the fixes that will maximize your SEO or PPC campaign investment before you get started.

Riptide SEO™ is The Best Choice for Exceptional Small Business Websites

Your website is one of your most important business assets.

90% of purchasing decisions now begin online.

On average, 57% of your prospects have made the decision to hire you before they even contact you — purely based on their impression of you through your website.

For this reason, who you decide to entrust with your website development will have a lasting impact on your business.

The first thing we do when talking with any small business interested in working together is to ensure we are the right fit for each other.

We take the time to understand your business goals, target market, competition, existing marketing efforts, and unique needs — and help you decide whether the results you can realistically expect will far exceed your investment with us.

Our goal in working with you is a to achieve a 3X return on your investment — minimum. If we are not confident we can achieve that for you, then we will gladly refer you to other resources.

 

This snapshot from a new client’s Google Analytics account shows how we were able to immediately jumpstart their traffic through a new, properly-optimized website. Within two weeks of going live, they were getting more traffic than they had in two years. (And their phones started ringing again!)

Why do our clients entrust us with their website development (and beyond)?

Proven Methodology

From the time you submit your client application through project completion — our standard workflow is an organized, streamlined, user-friendly process with predictable milestones and unmatched results.

Exceptional Client Care

We take a uniquely hands-on, personal approach to working with our small business clients. The success of your campaign is our #1 priority, and we will go the extra mile to get results and exceed your expectations.

The Industry Leaders in SEO

The thorough on-page SEO that we custom-build into every website we develop is enough to boost traffic by itself — and even more powerful when combined with our long-term off-page SEO campaigns (offered separately).

Industry-Standard Best Practices

Large corporations spend millions of dollars per year to test which website formats convert best. We take those same proven best-practices and apply them to our own clients’ websites so you can enjoy an “unfair advantage” over your competitors — affordably.
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Streamlined Communication

Our process is highly collaborative, and we simplify communication with you through a private online project management account so that you have everything you need to make the project a success all in one place.

Google Partners: Staying Ahead of the Curve

As a Google Partner, we understand the complexities of the world’s most powerful search engine and stay ahead of the competition on the never-ending algorithm updates.

With Riptide SEO™ Websites, Max Performance Always Comes Standard

All our websites are built with the client and end-user in mind, using the WordPress Divi Theme.

WordPress is the most popular (and most powerful and secure) Content Management System in the world, and offers the most functionality available. It is also by far the best CMS platform for achieving the most powerful results with an SEO campaign.

Divi is, hands-down, our favorite WordPress theme. Continuously evolving, its innovative features are perfect for creating beautiful, professional websites.

Divi is also exceptionally user-friendly, which means that revisions can be completed very quickly. Even our non-developer clients can make updates to their website with very little training (and virtually no coding experience!)

Every Website We Build Includes the Following “ROI Maximizers”

Keyword & Competitor Research

Every project begins with researching your market and identifying which keywords offer the best opportunities for generating traffic.

Social Media Integration

We connect your Facebook, Twitter, and social media accounts to your website and add share buttons for a cohesive presence.

SSL Security and Back-Ups

Your site will remain secure with SSL encryption, iThemes Security, daily Sucuri scans, and Cloudflare Firewall protection.

Page Speed Optimization

Maximize the load speed of your website across all platforms to ensure the best functionality and user experience.

Complete On-Page SEO

We optimize the critical on-page elements that boost your rankings and set the perfect foundation for any future off-site SEO.

Google Maps Integration

If you need to configure a Google Maps account we will take care of it (or optimize your existing account as required).

GDPR Compliance

The recent GDPR (General Data Protection Regulation) applies to websites that may have, and gather any data from, EU users.

Google Ads Landing Pages

Set the foundation for a more powerful Google Ads campaign with our customized, conversion-optimized landing pages.

Mobile-Friendly & Responsive

Over half of searches begin on a mobile device. Our websites are 100% Mobile-Friendly, ensuring the best user experience.

Google Analytics Configuration

Your Google Analytics and Search Console accounts will be configured and linked to your website for SEO and traffic monitoring.

Content-Writing Support

We provide assistance with SEO copywriting if you choose to DIY. Or, we can save you the hassle and take care of it all for you.

Video Integration

We will embed your videos throughout your website for a powerful marketing experience that builds trust and credibility.

These Additional “Must Have” Features Come Standard With Every Website We Build:

  • Plugin Installation and Configuration
  • Menu Creation and Set Up
  • Site Mapping
  • Privacy Policy Page
  • Content Writing Guide
  • Custom Contact Form
  • WordPress Installation and Hosting Set Up (if needed)
  • Integrated Blog
  • Custom Favicon
  • Schema Ready
  • Canonical Redirects
  • Permalinks
  • Content Input and Migration
  • Upload of Documents and Images
  • Page Specific Meta Descriptions and Titles
  • Image and Alt Tag Optimization
  • Photo Gallery Creation
  • Integrated Contact Forms
  • Content Sharing Buttons
  • 301 Redirects
  • XML Sitemap Creation
  • WordPress Training + Tutorial
  • Complimentary Post-Launch Support
  • Homepage Image or Video Slider

Not Sure Which Solution Is Right For You?

There is no “one size fits all” when it comes to Small Business websites, but we use these basic plans as a starting point. Depending on your individual requirements and preferences, we then build upon your foundation of choice to create the unique functionality and user experience that will maximize your return on investment.

We can help you decide which plan makes the most sense for your business and budget.

Our Most Popular Website “Add-Ons”

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SEO Content & Copywriting (Pricing Varies)

Whether you have a talented writer on staff and would like some support, or you just need us to write all the content for you, we are here to help. Please inquire for pricing based on your individual needs.

Google Ads Landing Pages ($550 Each)

If you are planning to launch a Google Ads campaign, we highly recommend building dedicated landing pages for each of your Ad Groups. We use a proven format to optimize conversions, and you’ll enjoy a much better ROI on your AdSpend than if you try to direct paid traffic to your regular service pages.

Email List Opt-in Configuration (Starting at $500)

If you would like to build an email list using a marketing automation platform (such as MailChip, Constant Contact, ConvertKit, etc.) we can configure your website to accommodate your selected service.

Scheduling/Calendar Integration ($300)

Would you like to offer your website visitors the opportunity to schedule a call or appointment directly through your website? We can integrate your scheduler of choice for a streamlined user experience.
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Chat Function Integration ($300 Each)

A chat function on your website offers prospects another means to start a conversation with you. If a chat function is a good fit for your customer service model, there are many options for you to choose from.

Advanced Contact Forms (Starting at $300)

Contact forms are a great way to engage prospects and easily gather the information required to proceed with a call to action, onboarding requirement, etc. Depending on what the goal of your contact form is, we can provide recommendations and do the set-up accordingly.
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Additional Pages ($200 Each)

Base package pages not enough for your website needs? You can add as many pages as you’d like.

Bilingual Web Pages ($150 Each)

Reach a larger audience with a bilingual website. We will build a parallel version of your website in the language of your choice (please inquire about availability). Note: You must provide us with the translations (Google Translate is rarely grammatically correct).

Social Media Profile Set-Up ($125 per profile)

If your business needs social media accounts set-up and optimized (we recommend Facebook, Twitter, LinkedIn, and Instagram at a minimum) we can take care of it, and also make sure your profiles are properly connected to your website.

Customer Review Service (Starting at $50/mo)

Customer reviews are extremely important for reinforcing your online credibility, and are great for SEO, too. If you would like to “step up your game” in gathering positive online reviews from clients, we can help.

Already Happy With The “Look And Feel” Of Your Existing Website?

We also offer Divi Theme Conversions!

 

We can take your existing website and recreate it for you using the Divi Theme to give you a much more powerful and functional version of your existing website.

The Divi Theme Conversion option is perfect for you if:

  • You are happy with the “look and feel” of your existing website and are happy with your current conversion rate
  • Your current website is not mobile-friendly or responsive
  • You want to add “bells and whistles” and modern functionality to the existing site
  • You want to regularly make quick and easy updates to your website (or have us take care of this for you)
  • You want to maximize the ROI of an SEO or a Google Ads campaign but need a stronger “proof of concept” to beat your competition.

All Divi Conversions include a complimentary website audit ($1000+ Value) to ensure the new version we create of your website offers the best possible user experience.

Pricing starts at just $2000 for a 20-page website.

The Best Time to Call Us Was Two Years Ago...

…The Next Best Time to Call Us is Today!

 

It’s amazing what a well-designed, optimally-developed website can do for your business. The sooner we can get your website up and running, the sooner you can start seeing big results.

Don’t wait another minute to finally get it done right!

How We Work: Our Small Business Website Development Process

PHASE ZERO: Preparation
As soon as you send us a client application, we carefully review your submission. If everything looks good, we’ll schedule a free 30-minute Strategy Session to discuss your goals and which solutions would best fit your unique needs.

Upon acceptance of our proposal, you sign a Letter of Agreement and submit your deposit. That’s our cue to get started.

PHASE ONE: Onboarding
The Welcome Packet we send you provides more details about what to expect in working together, and directs you to complete the next steps in our onboarding process. You receive access to your private project management portal.

We’ll schedule an Onboarding Call to answer any questions and ensure we have everything we need to proceed.

PHASE TWO: Strategy
This phase begins with market, keyword, and competitor research. We  schedule a Strategy Session to discuss our findings and recommendations and review your vision.

Based on your preferences we provide you with selected website design concepts to choose from.

If you are providing your own website content, we review it and provide feedback as needed — otherwise, we begin content creation at this point.

PHASE THREE: Design and Development
We will present you with a Homepage and inner page mockup for your review. Upon your approval, we continue with build-out, adding your content.

If you intend to launch a Google Ads campaign upon website completion, we also build your dedicated AdGroup landing pages.

You will be able to experience your website and request refinements via our Demo Site.

PHASE FOUR: Launch
Unless you already have your own hosting, we will set up your new hosting and security measures prior to taking the new website live.

As soon as the site is live, we run a thorough performance check to ensure all links and functionality are working properly, and configure your Google Analytics and Search Console accounts if required.

PHASE FIVE: Results & Growth
We provide 30 days of complimentary post-launch support to ensure the transition is seamless and to answer any questions as they arise.

At this point, most clients choose to continue with our long-term maintenance and support options.

Those who want to start driving traffic to their website may also choose to pursue a complete SEO campaign, a Google Ads campaign, or both — which we are able to launch as soon as the new website goes live.

Long-Term Website Maintenance Options

Don't Wait Another Minute to Finally Get Your Website Done Right!

 

Frequently Asked Website Questions

Is web hosting included in your website development or monthly maintenance plans?

We do not offer hosting services in-house, so you will need to set up your own hosting account in order for us to take your new website live.

There are many hosting options to choose from. We have tested many of them and prefer SiteGround. They are very affordable, strong on speed and security, and don’t “nickel-and-dime” you on SSL certificates or new email accounts (as many other hosting services do).

They also have exceptional customer service, which is worth the price alone in our opinion!

What Payment Options Do You Offer?
For Website Development, you may choose to pay everything up front, or pay increments.

If you choose to pay incrementally, we require:

  • 20% to secure your spot on our waiting list (first come, first serve)
  • 40% at project start
  • 40% upon delivery (website goes live)

If you choose to pay everything up front, enjoy 10% off your project quote!

How long does this process normally take?
From start to finish, we recommend planning for 12 weeks. Turn around time could be sooner, depending upon number of requested revisions and how quickly the client is able to provide content and media contributions.